![](https://cdn.myportfolio.com/b6745f10-412c-41e4-9565-5d5e2091c320/9ea64c44-016e-42dc-ab12-b29d40e7b111_rw_1920.jpg?h=0f9c4fc92dd90eff67e3caf4dc8a4d02)
Overview
오늘더치는 “Roasting Everyday” 라는 슬로건과 함께 당일 로스팅한 신선한 원두와 콜드브루를 판매하는 철학을 가지고 있는 브랜드입니다. 부지런한 바리스타 다람쥐를 메인 캐릭터로 잡아 브랜드를 전개합니다. 로고, 명함, 원두, 더치커피 패키지 등 브랜드 전반의 디자인을 담당하였습니다.
Onul Dutch with the slogan "Roasting Everyday" has a philosophy of selling fresh coffee beans and cold brews roasted daily. We began by using a hardworking barista squirrel as the main character mascot of the brand, and further progress the overall designs such as the logo, business card, coffee bean and Dutch coffee packaging.
![](https://cdn.myportfolio.com/b6745f10-412c-41e4-9565-5d5e2091c320/cc875c3c-e5cb-4d90-8efa-a68243558791_rw_1920.jpg?h=9bbafe7eab3ea16e97bf1c5749cf1cdb)
![](https://cdn.myportfolio.com/b6745f10-412c-41e4-9565-5d5e2091c320/6fd808c9-fc58-46a5-9738-5f245c86e154_rw_1920.jpg?h=90d711301b36d2c770214424ad2453aa)
![](https://cdn.myportfolio.com/b6745f10-412c-41e4-9565-5d5e2091c320/d7b95c78-6aea-4515-95b7-72be3e5ed4b4_rw_1920.jpg?h=f261d876126955a240a6a0bdd365807e)
오렌지, 블루 두 가지 브랜드 컬러를 기본으로 하며, 원두 라벨링에서 오렌지는 카페인, 블루는 디카페인을 표현합니다.
The brand is based on two colors: orange and blue, in which orange is labeled as caffeine in coffee and blue is labeled as decaffeinated.
![](https://cdn.myportfolio.com/b6745f10-412c-41e4-9565-5d5e2091c320/7cf62a6c-c5f8-4e9f-aefb-8eced1392b9b_rw_1920.jpg?h=9d535c4bd3b2c75895bc54144ef6751c)
![](https://cdn.myportfolio.com/b6745f10-412c-41e4-9565-5d5e2091c320/82c09419-d9e2-481c-9afe-5929a91771b3_rw_1920.jpg?h=99b158c6d43b6fc9aac9764f752b08f1)
![](https://cdn.myportfolio.com/b6745f10-412c-41e4-9565-5d5e2091c320/cc728885-de6f-4b0e-b7ae-bd6d2512a308_rw_1920.jpg?h=bd571336176988127f0cb3dcae1c705e)
![](https://cdn.myportfolio.com/b6745f10-412c-41e4-9565-5d5e2091c320/92c6d7fd-af10-4521-8633-abd2026a3106_rw_1920.jpg?h=856ddbb068e7f3f465df0325b01b19ab)
![](https://cdn.myportfolio.com/b6745f10-412c-41e4-9565-5d5e2091c320/fd6090f9-3741-49ba-a0a7-7c437a3be9f9_rw_1920.jpg?h=48257229d445924bf0a609fee34f1d13)
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